DogBytes

How's everyone doing?  Wow, have I been busy, and I have to admit a little lazy about (this) blog...and frustrated (last week when I finally spent the time to write a new post, and I lost the whole thing when I tried to upload an image, grrrrrrrr).  When my father - of all people - pulled me aside last weekend and said, 'what's going on, I miss DogBytes', I knew it was time to get back in the game.

There is so much going on with social media, the economy, politics (don't get me started), that it is hard to know where to start.  However, today I ran across a piece of news about my favorite medium that made me sit up and take notice - Email is still the killer app of web marketing. 

How can this be you ask?  With the amount of spam we are innundated with?  Haven't the pundits all declared Email dead for years?  Isn't it all about web 2.0 nowadays?  Well apparently, it's all about Email, which is alive and kicking like Bruce Lee.

According to Datran Media, which interviewed over 2000 media and marketing insiders, Email is the most effective marketing medium, produces the highest level of ROI, performs better than any other channel - including search - and is an area that almost all companies are planning on increasing spending on.  See the survey results here. 

The fact of the matter is that Email is critical to each and every one of us.  Try being without it for a day and watch your productivity disappear.  We spend time in our inbox, it's as simple as that.  When messages show up there, they have a higher likelihood of breaking through. 

Over the 8 years I've been writing DogBytes, Email only comes up maybe once a year...but every time it does it is because it is still exceeding expectations.  How is it making money for you?