Two, as in the Number 2
Well, I finally got around to trying to track down Kevin Bacon using Linked In, and the whole thing was a little anticlimatic. I forgot that the Hollywood Reporter has been a happy FuelDog client, and when I reached out to some of my contacts there, they said "oh yeah, that's a funny idea, do you want his agent's email address?". So, it looks like I am only two steps away from our old pal from Footloose.
More interesting news about Linked In, it seems that Rupert Murdoch is interested in potentially
acquiring the company. This is something that the shrewd old bastard would do. Consider what TechCrunch UK had to say about it:
LinkedIn is also on an upward growth path which makes it a good acquisition target. It has more than 16 million registered users globally, spanning 150 industries in more than 400 economic regions and in the last year it experienced 189% growth. It is now the largest professional networking site in the UK, with over 1m users. It has a high calibre of members too - senior executives for 96 of the FTSE 100 companies have their own LinkedIn profile pages. In the US, all of the Fortune 500 companies have an executive level presence.
To me, that sounds like a winner. Fortune 500 executives have big checkbooks, so advertisers would like to reach them.
Keep your eyes out for developments on this front, and don't be surprised if there are a lot more ads in Linked In in a couple of years - not to mention a Fox News neocon flavor (ungghhhhh).
Kevin Gulley
in Social Media, Web 2.0, Research & Trends
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