DogBytes

About a week ago, I said to myself, 'Self, Linked In invitations just keep appearing...not a ton, but steadily.  Maybe it's time you got off your lazy ass and invited some people from your network to Link In.'  So I did...sent out about 100 invites and almost all of them have Linked In.  I also made the promise in my invitation that I would figure out why we are all joining and what the damn thing is good for, to which many colleagues and friends responded, 'great...let me know as soon as you figure it out.'  I've put an intern on it and we are trying to come up with something.

Regardless of the utility of the B2B social network, Linked In is growing like crazy (I think we are all doing it out of peer pressure, but we don't know why).  According to Nielsen Online, Linked In is the fastest growing social network on the web, growing faster than Facebook (hard to believe) or MySpace.  4.9 million users logged in last month, up 3.2 million users over a year ago.  Pretty heady numbers.  And of course, the audience is what all of you B2B media companies and associations out there are looking for...business professionals. 

So, with that said, FuelDog is going to keep checking into Linked In and will let you know if, why and how you should use this thing to add value to your business and to you personally.